Industry Standard — Marketing Agencies

Agency Blended Bill Rate Calculator

Calculate blended rates for creative campaigns, media buying teams, and retainer-based accounts. Move from individual billing to simple, client-friendly blended rates.

Team Composition

Structure your delivery team to calculate the blended bill rate.

Management Summary

Client Bill Rate

$183.33

Target Margin

25%

Weekly Burn

$44,000.00

Monthly Burn

$190,520.00

Annual Contract Value

$2,286,240.00

monthly × 12

"Annual contract value provides a standardized 12-month baseline for procurement review and multi-year budget approval."

blended bill rate

$137.50

Delivery Allocation

240hrs/wk

Detailed Breakdown

6 Total Headcount

2 Resources40 hrs/wk @ $185.00

$19,733.33

Weekly Allocation

3 Resources40 hrs/wk @ $120.00

$19,200.00

Weekly Allocation

1 Resource40 hrs/wk @ $95.00

$5,066.67

Weekly Allocation

Live Proposal Snippet

Standard

"A team of 6 professionals across 3 roles at a blended bill rate of $137.50/hr. Estimated weekly cost: $33,000.00. Monthly: $142,890.00. Annual contract value: $1,714,680.00."

"Prices are estimates based on your provided inputs. For accurate professional quotes, always factor in local taxes and overheads."

Why Marketing Agencies teams use blended rates.

In the marketing agency industry, projects often require a mix of senior expertise and junior execution. Clients prefer a blended bill rate because it provides a predictable cost structure and reduces the friction of auditing individual team member rates.

Using this tool helps you stay competitive in marketing agency bids by ensuring your overall team cost is covered while presenting a simplified, professional pricing model to your clients.

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