How to Calculate Blended Rate for Project Proposals
Learn how to calculate a winning blended rate for your next RFP or project proposal. Standardize your pricing and increase your win rate.
Standardizing Your Proposal Pricing
When responding to an RFP (Request for Proposal), clients often prefer a single blended rate rather than a complex breakdown of every team member's individual hourly cost. This simplifies their procurement process and makes your bid easier to compare.
The Blended Rate Formula
The standard formula for a blended rate is the total cost divided by the total hours. However, for a proposal, you must also account for your target margin.
Blended Rate = (Σ (Individual Rate × Total Hours per Role)) / Total Team Hours
Example: Software Development Squad
- 1 Architect: 10 hours at $150/hr = $1,500
- 2 Developers: 40 hours each (80 total) at $100/hr = $8,000
- 1 QA: 20 hours at $75/hr = $1,500
Total Cost: $11,000
Total Hours: 110 hours
Blended Rate: $11,000 / 110 = $100/hr
Common Mistakes
One of the biggest mistakes is using a simple average (adding the rates and dividing by the number of roles). This ignores the volume of work performed at different rate levels. Always use a weighted average based on hours.
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